our values

Doing good. Doing right.

We started cuddle+kind as a social endeavor to make a difference in children’s lives. We not only believe in doing good in business - we believe in doing what’s right.

We are committed to transparency, product safety, environmental consciousness and sustainable, fair trade practices. We believe that by adhering to our values in how we make our products, we can make a positive impact on the world.


We are a social business committed to helping children with every product we sell. We believe in transparency and tangible impact, so we don’t just promise to donate a percentage of proceeds, we tell you exactly how many meals your purchase is providing.

Safety certified.

We believe safety is paramount when it comes to children. Every cuddle+kind doll meets or exceeds the United States and Canadian safety requirements for newborn and children’s toys and are tested by a certified 3rd party facility. The yarn used in making each doll has been additionally tested to be safe and non-toxic.

Sustainable, fair trade practices.

We believe the principles of fairness and decency should be a part of all the products we produce. We are proud to provide all the incredible artisans who hand knit our dolls with a sustainable, fair trade income.

To see the values we aim to instill in our children, please visit our inspiration wall.

Chelsea the cat

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