So is fair trade.
We started cuddle+kind to be a reflection of our values. That's why all our hand-knit dolls are ethically produced in Peru where we provide incredible artisans with a sustainable, fair trade income.
Fair trade is a different way of doing business. It’s about making principles of fairness and decency a part of the products we buy. Fair trade is a way for all of us to identify products that meet our values so we can make choices that have a positive impact on the world.
One of the reasons we started cuddle+kind was to set a good example for our children. It’s one thing to tell them they can achieve anything if they follow their hearts, but it’s another to show them! It was also important to us to demonstrate to them that kindness can and should always be a part of who you are, especially at work.
We believe in the power of business to help others and that it’s possible to build both a fulfilling and rewarding career by trying to make the world a better place. cuddle+kind provides an opportunity for our children to see first-hand how they can help others and how each of us can make a difference.
To see the values we aim to instill in our children, please visit our inspiration wall.
We believe social businesses can help change the world. Imagine if all businesses operated responsibly, sustainably and with a mandate to help others. The world would be a very different place.
Part of our goal at cuddle+kind, is to inspire other businesses to create their own mission to give back. It’s extremely fulfilling when success is measured by more than just profits; it’s measured by the children we help.
It’s also very satisfying to create a stream of sustainable giving that’s not reliant on fundraising. For those who crave meaning in their work, we highly recommend creating a business with a social mandate.
We’re not the first to do it, and we certainly hope we’re not the last. The more kind-hearted businesses there are, the better a place the world will be for all of us.
To see what cuddle+kind gives to children in need, click here.Robin Sharma