why we give

Every cuddle+kind product you purchase will provide meals to children in need.
As parents of three young children, we were shocked to discover that:

1 million

primary school-aged
children attend classes
hungry every day.


of deaths in children
under five are caused by
poor nutrition - 3.1 million
children each year.

The more we learned, the more we were inspired
to do something about it.

The good news is, hunger is one of the most solvable
problems that face the world today.

We decided to make a commitment to help fight childhood hunger
based on the incredible impact giving meals has on so
many lives – both now and for future generations.

Giving meals helps children:

cuddle and kindFight
cuddle and kindDevelop
cuddle and kindReceive an
cuddle and kindPerform better
in school
cuddle and kindEarn more
as an adult
cuddle and kindBreak the cycle
of poverty
cuddle and kindReach their
full potential

Helping children reach their potential
resonates with us as parents.

It motivated us to start cuddle+kind
and inspires us everyday.

It’s why we provide 10 meals
for every doll we sell.

Our goal is to provide one
million meals a year.

CuddleandKind. Never doubt that small group of thoughtful, commited, citizens can change the world. Indeed, it is the only thing that ever has.
Margaret Mead
what we give
A better future through School Meals + Food Paks.
CuddleandKind. Boy eating

Through our partnership with World Food Program USA* (WFP), we are feeding children nutritious meals in school and giving them the energy they need to learn. It's one of the most effective ways of empowering children to break out of the poverty cycle they were born into. We think that's not only important, but beautiful.

CuddleandKind. Girl writing in notebook

WFP’s experience shows that when children are given meals in school, attendance increases, more girls receive an education and performance greatly improves. For many children, a school lunch is the only meal they receive all day. This breaks our hearts!

CuddleandKind. Girl smiling over dinner

School feeding also gives impoverished families an incentive to send children to school. This is especially true for girls, providing them with an education opportunity they would potentially not have.

CuddleandKind. Two happy girls

Empowering girls is the key to healthier communities. Girls with more education have fewer children, have them later in life and are better prepared to care for and educate them. Studies have also shown that a woman’s education contributed to 43% of the reduction in child malnutrition over time.

CuddleandKind. Smiling girl holding a box of food

We’ve also partnered with Children’s Hunger Fund to provide Food Paks - boxes of nutritious, non-perishable staple foods like rice, pasta, beans, canned vegetables and meat - to offer relief for families who suffer from food insecurity in North America and around the world. Through our partnership, we are providing vital nutrition and hope to children in need.

CuddleandKind.Breakfast club of canada

Our partner Breakfast Club of Canada provides nutritious morning meals before school starts, giving children the energy to learn. Children who receive this healthy, balanced breakfast have shown marked improvements in behavior, concentration, academic performance, social skills and self-confidence. With our partnership, we are nurturing children's health and helping them realize their potential.

CuddleandKind. Smiling girl holding a box of food

We’ve partnered with WE Charity to provide meals through WE's School Nutrition Program in Kenya. Our partnership provides meals to 11,500 children at 21 schools. The nutritious meals are centered on the traditional staples of maize and beans, supple-mented by fresh fruits and vegetables from school gardens. The program is an incentive for school attendance, increasing the chances for these children to lead a self-reliant life.

CuddleandKind. The heart that gives, gathers
Tao To Ching
how we give 1 doll = 10 meals

We work with incredible Giving Partners to guarantee
that every purchase will directly benefit a child in need.

With every cuddle+kind purchase, we provide meals to children in need through our established Giving Partners. We believe in transparency, so we always tell you exactly how many meals your purchase is providing. Once you make your purchase, we work directly with these organizations to provide the meals we’ve committed to give.

World Food Program USA School Meals Program

The United Nations World Food Program (WFP) is the world’s largest humanitarian agency fighting hunger worldwide, reaching more than 76 million people in 81 countries with food assistance last year. World Food Program USA is a 501(c)(3) charity that proudly supports the mission of the United Nations World Food Programme (WFP) by mobilizing individuals, lawmakers and businesses in the United States to advance the global movement to end hunger, we bolster an enduring American legacy of feeding families in need around the world.

WFP provides school meals to 17.4 million children each year. School meals can be life-changing to the world’s poorest children, not only helping to improve their nutrition, but improving their ability to learn.

Learn more at WFPusa.org

Children’s Hunger Fund

Children’s Hunger Fund (CHF) provides nourishing food for hungry children across America and around the world. Since 1991, CHF has delivered food and, ultimately hope, to children and families in need, maintaining 99% efficiency for over 20 years. CHF delivers Food Paks and other aid so that they may deliver hope to suffering children and families in their communities.

Learn more at childrenshungerfund.org

Breakfast Club of Canada

BreakfastClub of Canada works to empower every child to realize their full potential by providing a healthy morning meal before classes start. One child out of five in Canada is at risk of starting the school day on an empty stomach due to lack of access to nutritious food. In aboriginal and immigrant communities, this ratio can be much higher. By providing millions of nutritious meals to children before school, Breakfast Club of Canada gives an equal chance of success to all kids.

Learn more at breakfastclubcanada.org
Orphanages in Haiti

Through the CHF Mercy Network, cuddle+kind will provide nourishing food to 150 children in three Haiti orphanages:

  • Shekina Orphanage in Port au Prince
  • Delmas 31 Orphanage in Port au Prince
  • Cap Haitian Orphanage in Cap Haitian

WE Charity School Nutrition Program

WE Charity is an international organization with multiple programs designed to help children. It works in partnership with local governments to implement WE Villages, a holistic and sustainable international development program focused on empowering community members with the resources and knowledge to break the cycle of poverty. Their School Nutrition Program provides meals to students in school, giving them an incentive to enroll as well as the energy and health to learn. WE Charity provides two million meals annually and works with communities to improve long-term food security.

Learn more at we.org
CuddleandKind. There can be no keener revelation of a society's soul than the way in which it treats its children Nelson Mandela
where we give

cuddle+kind supports the WFP School Meals Program, which provides
nutrition to 18.2 million children in 65 countries.

We also provide meals in the USA and Haiti through Children’s Hunger Fund.

CuddleandKind. Be the change you want to see in the world Mahatma Gandhi
our giving impact
cuddle+kind the giving book 2017

Browse our photo-filled magazine sharing the impact we made together in 2017.

Read all about our family's mission to feed children in need, learn about our values and how we are trying to build a better world for little ones.

cuddle+kind sharing is caring

Please share the giving book with anyone you think might be interested in our heirloom quality dolls and the cause they support. It would mean the world to us.

cuddle+kind meals giving timelines 1 Total Meals cuddle+kind meals giving timelines
Thanks to all our supporters in
CuddleandKind. Plant a seed of kindness and watch it grow
beyond meals
Cuddles are important.
So is fair trade.

We started cuddle+kind to be a reflection of our values. That's why all our hand-knit dolls are ethically produced in Peru where we provide incredible artisans with a sustainable, fair trade income.

Fair trade is a different way of doing business. It’s about making principles of fairness and decency a part of the products we buy. Fair trade is a way for all of us to identify products that meet our values so we can make choices that have a positive impact on the world.

Impacting lives in Peru.
We are proud to provide over

500 jobs

with sustainable, fair trade wages to artisans in Peru. The more cuddle+kind grows, the more livelihoods we’ll be able to support and positively affect lives in that region.
CuddleandKind. Kindness is the root of all good things
Inspiring the next generation.

One of the reasons we started cuddle+kind was to set a good example for our children. It’s one thing to tell them they can achieve anything if they follow their hearts, but it’s another to show them! It was also important to us to demonstrate to them that kindness can and should always be a part of who you are, especially at work.

We believe in the power of business to help others and that it’s possible to build both a fulfilling and rewarding career by trying to make the world a better place. cuddle+kind provides an opportunity for our children to see first-hand how they can help others and how each of us can make a difference.

To see the values we aim to instill in our children, please visit our inspiration wall.

CuddleandKind. There are two precious gifts we can give our children. One is roots, the other is wings
kindness in business

We believe social businesses can help change the world. Imagine if all businesses operated responsibly, sustainably and with a mandate to help others. The world would be a very different place.

CuddleandKind. The world shaped like a heart

Part of our goal at cuddle+kind, is to inspire other businesses to create their own mission to give back. It’s extremely fulfilling when success is measured by more than just profits; it’s measured by the children we help.

CuddleandKind. Red ball of yarn shaped like a heart

It’s also very satisfying to create a stream of sustainable giving that’s not reliant on fundraising. For those who crave meaning in their work, we highly recommend creating a business with a social mandate.

We’re not the first to do it, and we certainly hope we’re not the last. The more kind-hearted businesses there are, the better a place the world will be for all of us.

To see what cuddle+kind gives to children in need, click here.

CuddleandKind. We make a living by what we get. We make a life by what we give Robin Sharma
cuddle and kind child with toy

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